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Transforming Communications into Conversations - MMA–SAP Webinar: May 4, 2017, 2:00-3:00PM EDT


The Mobile Marketing Association (MMA) and SAP Mobile Services will be jointly hosting a webinar on May 4, 2017:


Transforming Communications into Conversations: One good conversation can shift the direction of change forever


Thursday, May 4, 2017


2:00 PM to 3:00 PM EDT


Jim Brooks, Global Business Development Director, SAP Mobile Services


Leo Scullin, VP of Industry Programs, Mobile Marketing Association

Register Here!

Recordings will be available afterwards. This is the first of the 2017 Webinar Series. Watch this space for more webinars in EMEA and APJ time zones!


Details of the webinar:


The mobile channel continues to excel in empowering consumers and citizens and gluing the multi-channel consumer digital journey together. With Customer Experience taking pole position, its capability of delivering contextual advertising and marketing has been enhanced. Regarded as an essential initiative for enterprises to differentiate themselves, it presents a powerful opportunity to hold personalized conversations with customers or manage the expectations of target consumer audiences with highly relevant contextual engagements, anytime and anywhere.


Join this webinar, where drawing on experiences working with Fortune 500 organizations and connecting billions of consumers to brands and each other for decades, we explore what you should be considering in 2017 when building B2C and B2B conversational strategies: 


  • Big Data gets bigger with the CRM CX revolution. Optimize personalization, content, channel and format with increased reliance on data-driven marketing
  • Focus on agility, creativity and design essential assets for creating customer experiences that are personalized, effective and measurable
  • Integrate with enterprise business processes via API’s to drive contextual engagements 
  • Increase conversations between automation and SMS marketing, brought on by the emergence of AI and proliferation of IoT
  • Consider the emergence of Smart cities as brands that are engaging in real time conversations with citizens and business processes around tourism, health, security, information and public services.